In his paper, the author focuses on the dominant position of a recipient in contemporary literary communication. In the postmodern era, the author concentrates excessively on the expectation of the recipient of a literary text or a work of art. It is demonstrated by the choice of a genre which increasingly addresses the percipient. The very genre has to a greater or lesser degree potential opportunities to activize a reader in its disposal - an example could be a detective story. The capacity to activize is also met by the choice of a theme. As an example, the author introduces Bernhard Schlink's novel The Reader and its film adaptation. Special attention is devoted to the presence of visual elements in literature, but also to comics as a genre and its domestication also in high art (Marjane Satrapi: Persepolis).
literary communication; percipient; genre; detective story; film adaptation; comics; visual elements in literature