Article
| Title: | Marketingu v knihovně už se nebojím |
| Variant title: | No longer afraid of library marketing |
| Author: | |
| Source document: | ProInflow: časopis pro informační vědy. 2011, vol. 3, iss. ProInflow speciál, pp. 63-66 |
| Extent: | 63-66 |
| ISSN: | 1804-2406 |
| Type: | Article (Czech) |
| Stable URL: | http://hdl.handle.net/11222.digilib/133736 |
PDF
Abstract(s):
Zkušenosti, chyby, překvapení, názory, vize i naivní ideje jedné malé nezkušené knihovnice, která začala dělat marketing a PR v univerzitní knihovně. Nikdy nečetla Kotlera, ačkoli si pod pojmem marketingový mix nepředstavuje míchaný nápoj, a každý status fb-stránky její knihovny je ovlivněný tím, jak se zrovna vyspí.
Experience, mistakes, surprises, opinions, visions and even naive ideas of a small, unexperienced librarian who started to do marketing and PR in a university library. She never read Kotler, but she doesn't imagine a mixed drink when she hears the phrase "marketing mix". Each of her statuses on the library FB page is influenced by how well she slept.
Experience, mistakes, surprises, opinions, visions and even naive ideas of a small, unexperienced librarian who started to do marketing and PR in a university library. She never read Kotler, but she doesn't imagine a mixed drink when she hears the phrase "marketing mix". Each of her statuses on the library FB page is influenced by how well she slept.
Keywords:
social media marketing; knihovny; public relationsc
social media marketing; libraries; public relations
social media marketing; libraries; public relations
