Variant title
Usability and user's attention in web environment
Source document: ProInflow. 2013, vol. 5, iss. 1, pp. 66-74
Extent
66-74
-
ISSN1804-2406
Stable URL (handle): http://hdl.handle.net/11222.digilib/133765
Type
Article
Language
Slovak
License: Not specified license
Abstract(s)
Použiteľnosť webových sídiel je silne ovplyvnená používateľom. Jednotlivé zložky použiteľnosti sú podmienené pozornosťou používateľa. Pozornosť používateľa a jeho správanie na webovom sídle je zároveň ovplyvňované tvorcom webového sídla, ktorý prvkami vloženými na stránky púta pozornosť používateľa. Príspevok sa zaoberá problematikou vnímania a pozornosti používateľa v prostredí webových sídiel. Autorka v ňom približuje prvotné výstupy výskumu. Výskum je zameraný na vzájomný vzťah použiteľnosti a pozornosti používateľov za využitím metódy eyetrackingu v kombinácii s metódou retrospektívneho hlasného myslenia.
Usability of web sites is strongly affected by the user. The components of the usability are conditioned by user's attention. User's attention and his behavior on the Web site are also influenced by the creator of the web site. By different features embedded on the site attracts the user's attention. The paper deals with the perception of a user's attention in an environment of websites. The author presents initial outputs of the research. Research is focused on the relationship between usability and attention of users. The method of eyetrackingis combined with the method of retrospective thinking aloud.
Keywords:
Document
References:
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[3] KRUG, S. 2006. Don't Make Me Think . Second edition. Indianapolis : New Riders Press. 2006, 216 s. ISBN 0-321-34475-8.
[4] LACY, K. 2010. 7 Ways to Change Attention to ACTION in Social Media . In KyleLacy - Social Media Training and Digital Marketing [online]. September 13, 2010 [cit. 2012-10-15]. Dostupné na internete: http://kylelacy.com/7-ways-to-change-attention-to-action-in-social-media/.
[5] MAKULOVÁ, S. 2007. Použiteľnosť webových sídiel ako základný predpoklad ich úspešnosti . In ELET Newsletter [online]. Bratislava : ELET, 3. marec 2007. [cit. 2012-09-26]. Dostupné na internete: http://www.elet.sk/?pouzitelnost-pristupnost&sprava=pouzitelnost-webovych-sidiel-ako-zakladny-predpoklad-ich-uspesnosti.
[6] NIELSEN, J. 2011. How Long Do Users Stay on Web Pages? In Jakob Nielsen's Alertbox [online]. Fremont : Useit.com, September 12, 2011 [cit. 2012-10-15]. Dostupné na internete: http://www.useit.com/alertbox/page-abandonment-time.html. ISSN 1548-5552.
[7] NIELSEN, J. 2010. Scrolling and Attention . In Jakob Nielsen's Alertbox [online]. Fremont : Useit.com, March 22, 2010 [cit. 2012-10-15]. Dostupné na internete: http://www.useit.com/alertbox/scrolling-attention.html. ISSN 1548-5552.
[8] NIELSEN, J., LORANGER, H. 2006. Prioritizing Web Usability . Berkeley : New Riders, 2006. 432s. ISBN-10: 0-321-35031-6.
[9] NIELSEN, J. 2006. F-Shaped Pattern For Reading Web Content . In Jakob Nielsen's Alertbox [online]. Fremont : Useit.com, April 17 [cit. 2012-010-15]. Dostupné na internete: http://www.useit.com/alertbox/search-keywords.html. ISSN 1548-5552.
[10] NIELSEN, J. 2003. Usability 101 : Introduction to Usability . In Jakob Nielsen's Alertbox [online]. Fremont : Useit.com, August 25, 2003 [cit. 2012-09-15]. Dostupné na internete: http://www.useit.com/alertbox/20030825.html. ISSN 1548-5552.
[11] NIELSEN, J. 1993. Usability engineering . San Diego, London : Academic Press, San Francisco : MorganKaufmann, 1993. 340 s.
[12] NOCIAR, A. Základy psychológie . Vysoká škola zdravotníctva a sociálne práce sv. Alžbety, n. o., 2007. ISBN 978-80-89271-23-8.
[13] PEEP, L. 2012. 8 Things That Grab and Hold Website Visitor's Attention . In ConversionXl [online]. [s.l.] : ConversionXl, 29 Feb. 2012 [cit. 2012-10-15]. Dostupné na internete: http://conversionxl.com/how-to-grab-and-hold-attention/#ixzz2AxvvHoe5.
[14] RIECK, D. 2009. Eye tracking study reveals 12 website tactics . In Direct Creative Blog [online]. Westerville (OH, USA) : Direct Creative, 2009. [cit. 2012-09-15] Dostupné na internete: http://www.directcreative.com/blog/eye-tracking-websites.
[15] WEINSCHENK, S. M. 2009. Neuro Web Design . New Riders : Berkeley (CA, USA), 2009. ISBN 13: 978-0-321-60360-9
[16] ZHOU, P., Fang, X. 2008. Analysis of cognitive behavior in software interactive interface . In IEEE Computer Society [online]. Stanford : Stanford Linear Accelerator Center, 2008 [cit 2012-10-01]. Dostupné na internete: http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=04730531.