Image and discourse: the rhetoric of virtue and vice in early 18th century England

Source document: Theory and Practice in English Studies. 2013, vol. 6, iss. 1, pp. [1]-2
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The article explores the rhetoric of virtue and vice which was used by the eighteenth-century ruling class to reassert its right to power and suppress the influence of their opponents. Focusing on the tropes of greed and luxury as one of the most prominent tools of denoting enemies, it reveals the strong potential of such tropes to create identities of social groups and affect their social power. The article also aims to stress the ongoing interaction between the political and literary discourses of that time and shows how the rhetoric strategies were reflected in social satire, namely in the works of Jonathan Swift and Henry Fielding.
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