Message, medium and massage in the global village according to McLuhan

Název: Message, medium and massage in the global village according to McLuhan
Autor: Olos, Ana
Zdrojový dokument: The Central European journal of Canadian studies. 2003, roč. 3, č. [1], s. [83]-97
  • ISSN
    1213-7715 (print)
    2336-4556 (online)
Type: Článek
Licence: Neurčená licence
The article revisits Marshall McLuhan's life and most important media books in order to comment upon September 11, 2001 through his "theories". The author tries to clarify the meaning of "medium" as it results from McLuhan's analysis of the passage to the electronic age in The Gutenberg Galaxy and from his Understanding Media, which launched the successful but obscure dictum "the medium is the message". The references to The Medium Is the Massage (with its punning title) are meant to offer an insight into the relationship between the medium and the message, while those to War and Peace in the Global Village, the most topical of his books, insist upon the importance of the historical moment in shaping McLuhan's vision of the future. The interpretation of the terrorist attack is an illustration of how an apparently contradictory formula from McLuhan's "pop" philosophy can help one to "read" a message that is one with its medium of delivery and produces a "massage", first on a national, and then in an international context.
L'article passe en revue la vie et les livres les plus importants de Marshall McLuhan portant sur les moyens de communication à l'intention de commenter les événements de Septembre 11, 2001 à travers ses theories. L'auteure y tent d'éclercir la signification du mot "medium" au terme de l'analyse que McLuhan fait au passage vers l'époque éléctronique dans ses livres La Galaxie Gutenberg et La compréhension des Médias, ce dernier avant lancé le dicton ambigu, mais à succès "le message est le moyen même". Nos références au Moyen en tant que Massage (titre issue d'un calambour) tenent à aprofondir la compréhension des relations entre moyen et message, tandis que celles à Guenre et Paix dans le Village Global, l'un des plus actuels livres de McLuhan, insistent sur l'importance du moment historique qui a façonné la vision de McLuhan sur l'avenir. L'interprétation de l'attaque terroriste illustre comment une formule apparemment contradictoire de la philosophie "pop" de McLuhan peut aider à "lire" un message qui este en même temps son propre moyen de transmission tout en agissant comme un "massage" d'abord à l'échelle nationale, et ensuite, dans un contexte intemational.
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