Využití nástrojů webové analytiky pro pochopení učení v online prostředí

Variant title
Using web analytics tools to understand learning in the online environment
Author: Černý, Michal
Source document: ProInflow. 2018, vol. 10, iss. 1, pp. [49]-67
Extent
[49]-67
  • ISSN
    1804-2406 (online)
Type
Article
Language
Czech
License: Not specified license
Abstract(s)
Účel – V odborném článku se pokusíme nastínit možnosti využití Google Analytics a Smartlook, jako dvou nástrojů pro webovou analytiku v edukačním kontextu, poukázat na možnosti, a naopak meze takového přístupu a jeho vztah k learning analytics jako takovému. Měření a analýza webových kurzů přináší nemálo zajímavých možností, ať již směrem k redesignu a inovaci (tedy dat s intervenčním potenciálem), tak také čistě výzkumného charakteru. Design/metodologie/přístup – V úvodu článku se zaměřujeme na vztah webové analytiky a analytiky učení. Dále Popíšeme Google Analytics z hlediska jeho možností ve vzdělávání. Tento popis je vztažen k již existujícím výzkumným článkům, které se tomuto tématu věnují. V následující části je popsán nástroj Smartolook, který umožňuje vytvářet heatmapy a zachytávat pohyb kurzoru na webové stránce, což je opět vztaženo k možnosti analýzy interakce studenta s učebním materiálem. V závěrečných dvou kapitolách jsou nástroje aplikovány na reálný webový kurz v podobě ukázky jednotlivých možných analytických pohledů. Výsledky – Pomocí výše uvedených nástrojů není možné provádět analytiku učení jako aktivitu vedoucí k intervenci, například k identifikaci problematických studentů, ale umožňuje poměrně obsáhle zjistit, jací uživatelé v kurzu studují, jaké je jejich technické vybavení, odkrýt do jisté míry jejich studijní zvyky a vzorce chování v online prostředí. Originalita/hodnota – Článek se snaží především ukázat, jakým způsobem lze pomocí nástrojů webové analytiky pochopit učení studentů. Popisuje vztah webové analytiky a learning analytics a na základě empirických dat a literatury nabízí diskusi jejich metodologického spojení.
Purpose – The paper we will attempt to outline the possibilities of using Google Analytics and Smartlook, as two tools for web analytics in the educational context, to point out the possibilities and the limits of such an approach and its relation to learning analytics as such. Measurement and analysis of web courses brings a lot of interesting possibilities, both towards redesign and innovation (data with intervention potential), as well as purely research character. Design/methodology/approach – In the introduction, we focus on the relationship between web analytics and learning analytics. Next, we'll describe Google Analytics in terms of its educational opportunities. This description is related to already existing research papers dealing with this topic. The following is a Smartolook tool that lets you create heatmaps and capture the cursor movement on a web page, which again relates to the ability to analyze student interaction with the learning material. In the last two chapters, the tools are applied to a real web course in the form of an example of each possible analytical view. Results – Using the tools above, it is not possible to perform the learning analytics as an activity leading to intervention, for example to identify problem students, but rather to find out what users of the course are studying what their technical equipment is, to reveal to some extent their learning habits and formulations behaviour in the online environment. Originality/Value – The paper primarily seeks to show how students' learning can be understood through web analytics tools. Describes the relationship between web analytics and learning analytics and, based on empirical data and literature, offers a discussion of their methodological links.
Document
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